Top 10 Unique Reasons – Contentivate breadth and depth of proven Product Marketing, Competitive Analysis, Analyst Relations, Marketing Content Authoring, and Strategic Leadership across range of technology delivers unique results.

 

1. Sales Enablement – Authored massive sales and marketing content including unique competitive guidance document, 55-page detailed visual playbook, next-level RFP support, customer council establishment, graphical and video presentations, written and distributed sales alerts and continually updated data sheets, brochures, and cases studies all using Microsoft and Adobe Suite skills.
    

2. Partner Improvement – Partner marketing plan and accomplishment including created marketing partnering program, customized partner content and presentations, created 10-point Alliance Manager partner onboarding checklist, created specific partners website, authored white paper for specific partner request, created, authored, and delivered quarterly partner newsletter.
    

3. Analyst Engagement – Extensive analyst briefing and inquiry briefings including achieving Forrester WAVE leader, won 2 Frost & Sullivan analyst awards in 2024, won Keypoint Intelligence Platinum and Gold 2023 product awards, achieved significant IDC customer report, achieved Teknowlogy and Frost & Sullivan RADAR presence in 2024, contributed toward Xerox sustainability leader within Quocirca 2023 report. Authored regular analyst overviews for leadership team.
    

4. Product Launch – Created 3-tiers of product launch plan.  Authored and delivered product launches including 1-page storyboard, messaging, competitive analysis, pitch decks, sales enablement guide, website content, analyst briefings, FAQs, and internal sales presentations.
    

5. Competitive Analysis – Wrote and packaged Battle Cards for sales team and partners, created and updated extensive feature matrix against 8 competitors, authored competitive marketing plan including 6 competitive website monthly visits, competitive content resource counts, competitive media partner, competitors email examples, competitive SWOT, and messaging.  Delivered bi-weekly market monitor 1-pager for internal sales team including competitive video, new content, and press releases.
    

6. Content Authored – Authored and delivered massive content including white papers, brochures, solution briefs, data sheets, case studies, RFP content, blogs, video scripts, sales alerts, webinar overviews, competitive analysis, and website updates.  Also reconfigures specific Xerox support website including range of new content. 
    

7. Customer Experience – Achieved Forrester Research Customer Experience certified.  Created and released successful CallMiner CX Solution Pack.   Authored Service Experience Management and The CX Pros Guide to Speech Analytics, authored Emotion Solution Suite Product Launch, created CX Market Overview for internal teams, and contributed to Xerox CX team.
    

8. Press Release – Authored and distributed many press releases across multiple organizations.   Authored and delivered PR “Comms Pack” to sales team including key messages with proof-points, Email template for customers, partners, and external stakeholders, competitor sales comparison, and Q&A.  Worked with multiple communication firms to expand PR outreach globally and managed multiple languages.
    

9. Brand Enhancement - Created company new logo and website increased organic search by 20%. Delivered content audit vs. competitors to adjust brand awareness. Authored Mission and Vision company proposal.  Created reliable SWOT analysis to adjust brand awareness.
    

10. Technology Expertise - Extensive augmented reality, digital twin, speech analytics, customer experience analytics, contact center, and IVR technology experience.  Familiar with customer experience AND employee experience.   Adobe suite continual use assists to speed content creation with visual elements.